The Campaign For Better Hearing – Join the Movement!

When was the last time you received a hearing check? The average Australian reportedly waits seven years after realising they have a problem with their hearing before actually receiving help, states the Hearing Care Industry Association (HCIA)1.

To prevent the damages of untreated hearing loss and to raise awareness for hearing heath, our team here at Western Hearing Services are sponsoring the Campaign For Better Hearing.

Why are we sponsoring the Campaign For Better Hearing?

Hearing loss isn't uncommon in Australia, in fact, one in seven people currently live with some form of hearing loss1. However, as we stated earlier, too many of those affected wait too long before obtaining help. In this time, people may choose to take themselves out of social situations to avoid embarrassment, become depressed and even miss out on career prospects due to not being able to hear.

Among this figure of Australians living with hearing loss are a considerable amount of older people. Around 50 – 60 per cent of Australians over the age of 60 live with hearing loss, states the National Foundation for the Deaf2. This is otherwise known as age-related hearing loss (ARHL).

Hearing loss affects one in seven Australians.

Due to the aged population being the highest it's ever been, the prevalence of hearing loss in the better ear is due to double by 20601. Currently this figure stands at 3.6 million people, however, it's set to increase to 7.8 million people, states the HCIA report1. Therefore, hearing loss is predicted to affect one in five people, rather than the current one in seven.

These reasons are why we decided to support the Campaign For Better Hearing, in a bid to raise awareness for this growing issue across Australia.

What is the Campaign For Better Hearing planning to do?

With hearing loss affecting so many Australians – especially those of the older demographic – we're encouraging the people of Australia to 'test your ears at 60 years' as part of our Campaign For Better Hearing. 

Not only may you see the campaign across engaging social media platforms, you might also spot the team at Western Hearing Services on a street near you, giving out bananas as part as our very own event.

By 2060, hearing loss is predicted to affect one in five people, rather than the current one in seven.

In conjunction with Hearing Awareness Week and World Hearing Day, we want you to go bananas. But why bananas? This yellow fruit contains large amounts of potassium which has been found to impede the effects of ARHL.

So, don't be shy. Come and say hello, grab a banana and answer a few simple questions about your overall hearing. If you're over the age of 60, we'll also offer a hearing check* at no cost to determine just where your abilities lie. If we feel that you could benefit from additional hearing help, we'll even book a follow up appointment at your nearest Western Hearing Services branch!

So, what are you waiting for? Go bananas this Hearing Awareness Week and get ready to take charge of your hearing. For more information on the Campaign For Better Hearing, give us a call on 1800 940 981 today.

2The National Foundation for the Deaf, Age-related hearing loss. Accessed January 2018